MARKETING STRATEGY
PRODUCT AND PRICE
| TYPE | VARIATION | PACKAGING | PRICE | |
| Quaker Oat MEAL | Blue Packaging1) Quick Cooking | 200 grams in plastic packaging | Rp 8,600.00 | |
| 400 grams in plastic packaging | Rp 18,200.00 | |||
| Red Packaging2) Instant | 800 grams in plastic packaging | Rp 33,950.00 | ||
| 800 grams in tin packaging | Rp 34,250.00 | |||
| Quaker Oat PORRIDGE | Ikan Bilis | 100 grams in plastic packaging | Rp 5,460.00 | |
| Ayam Jamur | 200 grams in plastic packaging | Rp 9,870.00 | ||
| Quaker Vita SEREAL | Original Flavor | 20 x 29 grams in plastic packaging | Rp 33,200.00 | |
| Chocolate Flavor | 20 x 29 grams in plastic packaging | Rp 33,200.00 |
1) Blue Packaging: Need to be made in boiled water (Need to be cooked)
2) Red Packaging: Just need to be made in hot or warm water
PLACE
Modern Market :
- Hyper mart - Alfa Mart
- Carrefour - Indo Mart
- Giant - Hero
Traditional Market : Place in certain of large shop ex: Chinese drugs store
PROMOTION
Advertising, electronic media: television advertisement
Limited promotion, never made promotion outside electronic media (television advertisement)
ALTERNATIVE MARKETING STRATEGY
PRODUCT AND PRICE
| QUAKER OAT MEAL | TYPE | TYPE | VARIATION | PACKAGING | PRICE |
| Salted Flavor | Blue Packaging1) Quick Cooking | Chicken Flavor | 200 grams in plastic pack. | Rp 8,600.00 | |
| 400 grams in plastic pack. | Rp 18,200.00 | ||||
| Red Packaging2) Instant | Vegetables | 800 grams in plastic pack. | Rp 33,950.00 | ||
| 800 grams in tin pack. | Rp 34,250.00 | ||||
| Sweet flavor | Blue Packaging1) Quick Cooking | Banana & Walnut | 200 grams in plastic pack. | Rp 8,600.00 | |
| 400 grams in plastic pack. | Rp 18,200.00 | ||||
| Red Packaging2) Instant | Chocolate | 800 grams in plastic pack. | Rp 33,950.00 | ||
| 800 grams in tin pack. | Rp 34,250.00 |
1) Blue Packaging: Need to be made in boiled water (Need to be cooked)
2) Red Packaging: Just need to be made in hot or warm water
Product
We launch our new variant in taste like Salted Flavor that consist of Chicken flavor and Vegetables and Sweet Flavor that consist of Banana & Walnut and chocolate because we think that the plain taste of the original Quaker Oats are not liked by any certain of people. But with new variant n taste we hope that people in any certain of age from teenagers even until child will taste the Quaker Oat Meal.
Price
We also choose the penetration way in launch our new product because we think that if we use this kind of way, we can enter the market easily. For example; when we look at that price in the supermarket we just think that with the same price as the old one, we can choose the new variant. And later we will increase the price step by step.
PLACE
Modern Market :
- Hyper mart - Alfa Mart
- Carrefour - Indo Mart
- Giant - Hero
Traditional Market : Place in any kinds of shop in the traditional market (ex: Drugs Store, Food Store)
PROMOTION
| MEDIA | Electronic | Television Advertising (prime time) |
| RCTI, O Channel | ||
| Newspaper & magazine | Kompas, manhealth, fitness | |
| Full Page Advertisement | ||
| In the Middle Page | ||
| Exhibition Mall to Mall | Free Sample | |
| Free Medical Check Up |
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